When Congress created the Reportable Food Registry (RFR) in Section 1005 of the U.S. Food and Drug Administration (FDA) Amendments Act of 2007, FDA was given the opportunity to develop a useful addition to its armamentarium of tools and techniques to prevent foodborne illness. In the law, which became Section 417 of the Federal Food, Drug, and Cosmetic Act (FD&C Act), Congress directed that FDA establish an electronic portal to which industry must, and public health officials may, report when there is a reasonable probability that an article of human food or animal food/feed (including pet food) will cause serious adverse health consequences or death to humans or animals.